Javier Pastora
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Strategy, systems and B2B growth

I design commercial systems to sell better without adding noise

I help B2B teams clarify their offer, improve operations and turn their website into a useful layer for acquisition, analytics and decision-making.

I’ll call you and we’ll talkRead the blog

CRM, analytics, content and acquisition connected in one operating system.

Santa Lucía
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Javier Pastora en Bali corriendo
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Javier Pastora en grabación
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Javier Evolve
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Recent ideas

Articles to think better about strategy, CRM, automation and growth.

Una lista compacta de ideas para revisar estrategia, operaciones, CRM y crecimiento con criterio práctico.

Lifestyle2026

Is Bali the golden cradle of digital entrepreneurship?

A personal and professional reflection on Bali as an environment for entrepreneurship, energy, community, physical care and a more conscious way to grow.

Confianza

Clients and teams

Organizations turning strategy, CRM and analytics into a clearer commercial operation.

Salescaling
Vixiees
Adidas

Selected projects

Cases where strategy, data and operations become actionable systems.

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Building Evolve from scratch

Evolve

Building Evolve from scratch

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Life in Barcelona

Personal

Life in Barcelona

Building Evolve from scratch
CRMEvolve

Building Evolve from scratch

The story of how I moved from working in Munich to returning to Spain to help build Evolve from its earliest stage, organizing operations, CRM, sales and growth systems.

Evolve moved from an early building and validation stage into a growth phase with offices, a sales team, clearer positioning and systems ready to scale in 2025.

What teams say

“Nuestro % de conversión en tienda creció un 10% gracias al conocimiento y a los procesos que introdujo Javier.”

Bernd Radovic

Multilocation Manager · Adidas

“Javier nos ayudó a convertir un CRM lleno de ruido en un sistema de trabajo claro para ventas, marketing y dirección.”

María López

Directora de Operaciones · ScaleOps Studio

Resources to capture better leads

Lead magnets and practical materials for better commercial decisions.

View all resources
Video
How to edit videos with Cloud Code and automate your social media communication
A practical resource to turn one recording into share-ready assets and a reusable system for automated social media publishing. The landing captures the visitor email, unlocks the video and keeps the checkout step ready for the payment tool you connect later.

Contacto

Let’s talk about your commercial system

Tell me what you want to improve and I’ll reply with concrete next steps.

Javier Pastora

Sistemas comerciales, CRM, analítica y contenido para equipos B2B que quieren vender mejor.

HomeBlog
Events2026

Club Twilio ISV Barcelona: technology, AI and partner collaboration

A Barcelona gathering to connect with companies building new forms of communication, adding artificial intelligence to customer interactions and designing better customer experiences.

Lifestyle2026

How to improve your work performance by taking care of your health

A practical reflection on how physical care, daily habits, and personal energy directly affect clarity and work performance.

Nike
Evolve